Reels and post campaigns
Ask viewers to comment a keyword, then continue the eligible interaction in DMs.
Learn more →Instagram automation for creators
Turn comments, DMs and story replies into useful next steps with rule-based workflows you write and control.
Overview
Use the signals your audience already sends to deliver the next step while interest is still fresh.
Ask viewers to comment a keyword, then continue the eligible interaction in DMs.
Learn more →Match incoming DM keywords such as PRICE, BOOK or GUIDE to responses you have already approved.
Learn more →Respond to supported story interactions and keep campaign conversations organised.
Learn more →Acknowledge comments with one reply or randomised reply variations.
Learn more →How it works
Automation handles the repetitive first step; you decide where the real conversation goes next.
Use Meta's supported authorisation flow instead of sharing your Instagram password.
Select a comment, DM keyword or supported story interaction.
Prepare the message, link or next instruction you want the person to receive.
Use activity, inbox and lead information to refine the workflow over time.
Use cases
The best creator automations remove repeated admin work without flattening every interaction into the same experience.
Deliver a free guide or resource after an eligible Reel or post comment.
Send the correct next step when someone DMs a buying-intent keyword.
Reply quickly with booking instructions when people ask the same question repeatedly.
Acknowledge repetitive comments while keeping high-value conversations open for manual replies.
Common questions
Common workflows include comment-to-DM resource delivery, public comment replies, inbound DM keyword responses and supported story reply automation.
Yes. Edit, pause or disable your automation when the campaign changes.
Yes. Use the inbox to step in when the conversation needs a person.
Automate the repetitive response and keep your message, offer and real conversations under your control.